Curriculum Vitae / Sarelle London
Experience
& perspective.
A thoughtful approach to public relations, brand positioning, and audience insight—grounded in psychology and expressed through clear, intentional storytelling.
Sarelle London
Public Relations / Brand Strategy / Audience Insight
Los Angeles, CA · sarellel@usc.edu · LinkedIn
Profile
USC Annenberg public relations and advertising graduate student with a UCLA foundation in psychology. Combines audience insight, cultural awareness, and precise storytelling to develop persuasive brand positioning and cohesive communication campaigns.
Relevant Experience
V&L | Residential Real Estate
Los Angeles, CABrand Positioning, Storytelling & Campaign Development
- Developed the Make It Yours and Start Living campaign concepts, shaping core messages, creative direction, and brand narratives.
- Reframed property-first messaging into a human story about belonging, autonomy, and making a rental feel like home.
- Created campaign copy and visual mockups for outdoor, transit, and social media placements, maintaining a consistent idea across channels.
- Presented audience insights and creative rationale to connect real-estate positioning with how people actually experience their homes.
Confidential Technology Engagement
CurrentEmerging Technology · Organization and project details confidential
- Engaged with a company operating in the artificial intelligence sector; employer identity and scope of work are not publicly disclosed.
Education
Graduate Studies / 01
USC Annenberg
University of Southern California · Master of Arts in Public Relations & Advertising
Undergraduate Studies / 02
University of California, Los Angeles
Bachelor of Arts in Psychology
Areas of Expertise
Brand Positioning · Strategic Communications · Campaign Concepting · Audience Psychology · Editorial Copywriting · Cultural Insight
For professional opportunities and collaborations, please get in touch.