Brand Strategist & Advertising
Sarelle London
My area of interest lies at the crossroads of culture, psychology, and narrative, and how these elements contribute to brand meaning. I’m a graduate student at USC Annenberg, majoring in Public Relations and Advertising. My research interests include insight-driven strategy and social media storytelling.
This portfolio represents my developing perspective on communication, creativity, and culture.
With a foundation in human behavior from UCLA and advanced training in strategic communication at USC Annenberg, I bring a perspective shaped across two of Los Angeles’ most influential institutions, where psychology meets brand strategy and advertising.
I’m interested in how strategy translates into execution. How insights become campaigns, and how messaging shapes perception in real time. My work focuses on developing ideas that are not only meaningful, but effective within advertising environments, particularly across digital and social platforms.
I’m drawn to advertising that feels intentional — where creative direction, messaging, and audience understanding align to create impact.