With four years of studying the neural pathways of human behavior. I am fascinated by what lies beneath human thought patterns and how people interact with each other. This led me down a path as a graduate student at USC’s Annenberg School for Communication and Journalism in the Public Relations and Advertising Program. 

My research focuses on how psychology and storytelling come together in relation to social media and modern branding. Through hands-on experience and understanding how to create and analyze social media culture. I have come to understand how effective communication can change not only how people interact with brands, but also how they come to understand themselves. I have become fascinated by storytelling that emotionally intelligent and intentional, rather than just surface-level branding and marketing.