With four years of studying the neural pathways of human behavior.

I am fascinated by what lies beneath human thought patterns and how people interact with each other.

This led me down a path as a graduate student at USC’s Annenberg School for Communication and Journalism in the Public Relations and Advertising Program. 

My research focuses on how psychology and storytelling come together
in relation to social media and modern branding.

Through hands-on experience and understanding how to create and analyze social media culture.
I have come to understand how effective communication can change not only how people interact with brands,
but also how they come to understand themselves.

I have become fascinated by storytelling that is emotionally intelligent and intentional,
rather than just surface-level branding and marketing.

With a foundation rooted in behavioral psychology and cultural analysis,
I approach branding not just as communication, but as influence.

Understanding how people think, feel, and form identity allows for messaging that resonates deeper,
builds trust, and creates lasting connection.

My work sits at the intersection of psychology, storytelling, and culture.

Rather than following trends, I analyze them, decode them, and translate them into strategies that feel both intuitive and impactful.

This approach allows brands to move beyond visibility and into meaning.